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31.
Atlantic Economic Journal - 相似文献
32.
Ratten Vanessa Jones Paul 《The International Entrepreneurship and Management Journal》2020,16(3):961-980
International Entrepreneurship and Management Journal - Sport entrepreneurship has rapidly gained popularity in the entrepreneurship, management and sports fields due to the way it balances... 相似文献
33.
Jean Desrochers 《Journal of Risk Research》2020,23(4):447-460
AbstractLittle systematic research has investigated differences in expressed attitude as a function of the manner in which probability information is communicated to a decision maker. The purpose of this paper is to investigate differences in expressed attitude when insurance coverage is introduced in a known-risk situation (the probability of loss is known), an uncertain situation (there is no prior information on the probability of loss) or an ambiguous (the information provided is vague). The experiments reported in this paper have been developed and tested in the classroom with undergraduate students. Unlike the vast majority of previous work dealing with lotteries and laboratory gambles, this study examine the behavior of people when facing a purchase decision on a well-known consumer good, i.e. a bottle of wine. The comparative results provide some evidence on the risk-taking behavior of consumers for small losses. Within an insurance context, people prefer the more familiar option of a known-risk situation and contrary to expectations, the results do not provide support to ambiguity aversion but to ambiguity seeking. 相似文献
34.
Coupons research has typically focused on single-coupon redemption, with scant attention devoted to multiple, competing coupons. To bridge this gap, we observe supermarket shoppers who used their smartphones to scan products in-store, receiving both coupons for the scanned product and several others as a result. We model the determinants of redemption in this context, particularly net price range (NPR), coupon value, brand loyalty, and number of coupons. Latent class analysis uncovers two consumer segments: brand-focused shoppers (79.9%), who use internal reference prices, and deal-prone shoppers (20.1%), who use stimulus-based reference prices. Targeting by means of segment membership, NPR, and loyalty is indispensable: the same $0.50 coupon can have a redemption probability as low as 30% and as large as 80%, depending on these characteristics. Overall, the study sheds light on drivers of redemption under competition and provides managers with a blueprint to improve redemption rates by targeting shoppers with customized coupons. 相似文献
35.
André Tchokogué Jean Nollet Nathalie Merminod Gilles Paché Véronique Goupil 《Business Strategy and the Environment》2018,27(3):336-358
This paper addresses the issue of how sustainable supply practices are actually used as a leverage for sustainable development (SD). In order to assess the level of sustainable supply management within an organization, the authors have reviewed the literature extensively and then developed a five‐step maturity model around five management dimensions. A qualitative exploratory approach based on two detailed case studies of organizations whose reputation for SD is recognized internationally has been used. This methodology allowed us to show (1) how sustainable supply practices could be used as a leverage for an organization's sustainable development approach and (2) that sustainable supply practices still have quite a distance to go with regards to the maturity model for sustainable supply, even in organizations that are often mentioned as leaders in the SD area. In these organizations, managers still emphasize environmental considerations, while neglecting practices that would make it possible to reach the three SD objectives simultaneously. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment 相似文献
36.
This article investigates price determinants and investment performance for paintings from mainland China using hedonic regression analysis applied to a new dataset from over 190,000 auction transactions. The price index obtained indicates that from 2000 to 2015, the average annual appreciation in value of Chinese art was 8.42% in real USD. Compared with American artwork, global artwork, and traditional financial assets, Chinese art possesses a comparatively better risk and return profile and a low correlation with other assets. Finally, regarding the masterpiece effect, the conclusion is that highly priced Chinese art does not underperform the market. 相似文献
37.
Market impact is the link between the volume of a (large) order and the price move during and after the execution of this order. We show that in a quite general framework, under no‐arbitrage assumption, the market impact function can only be of power‐law type. Furthermore, we prove this implies that the macroscopic price is diffusive with rough volatility, with a one‐to‐one correspondence between the exponent of the impact function and the Hurst parameter of the volatility. Hence, we simply explain the universal rough behavior of the volatility as a consequence of the no‐arbitrage property. From a mathematical viewpoint, our study relies, in particular, on new results about hyper‐rough stochastic Volterra equations. 相似文献
38.
This study investigates consumer engagement behaviors in the online wildlife trade, drawing implications for conservationists. The first study undertook a quantitative content analysis of 500 Facebook posts in wildlife trade lateral exchange markets to show how creative strategies, media type and persuasion tactics influence the number of likes and comments that posts receive. The second study then undertook a thematic discourse analysis to develop a rich understanding of the culture, beliefs and motivations that influence how consumers engage in the markets. Findings showed that an overwhelming majority of posts use a functional or informational strategy and that when posts use overt persuasion tactics the number of comments decrease. A conceptual model of how cultural factors may impact the success of marketing strategies is then proposed. These findings have implications for conservationists who seek to build engagement with wildlife trade consumers online. 相似文献
39.
This article addresses the question as to why such a much loved and iconic Australian animal—the koala—has long been headed on a trajectory of extinction; primarily due to a lack of public concern and political will. Despite the affectionate regard in which they are held, koalas remain out of sight and out of mind for most Australians. However, the widely publicized catastrophic Australian bushfire season of 2019–2020 is a rare and illuminating case in which public support for koala welfare was stimulated by significant national and international media attention. The primary problem facing koala conservation was thrown into sharp relief—the need to proactively protect them from human activities destroying their habitat. This article explores how a marketer-lead intervention, employing cultural branding, story-telling, and personification, could potentially motivate the public to apply pressure at all levels of government to proactively protect the koala's habitat and grow their numbers. This solution is grounded in an awareness of several issues likely to impact its success, including: (1) the koala's biology and behavior, (2) uncertainty around koala population numbers, (3) the emergence of the koala as an (inter)national) icon, (4) the Australian 2019–2020 bushfire emergency, (5) postfire complacency, (6) Lewis and other koala stories, (7) acknowledging competing interests, and (8) taking learnings forward. Finally, the proposed campaign centers on forging emotional links between the koala and consumers, which are likely to positively impact consumers' attitudes, information processing and memory functions associated with messages highlighting the need to preserve the koala's habitat. 相似文献
40.
Desalegn A. Gugissa Paul T.M. Ingenbleek Hans C.M. van Trijp Mebrahtu L. Teklehaimanot Workneh K. Tessema 《Business Strategy and the Environment》2021,30(4):1598-1609
With the increasing scarcity of natural resources, the ability to maintain quality standards during resource-scarce times becomes more critical for business performance. Theories on managing resource scarcity cannot be easily tested in contexts where resources are still abundant. This study therefore turns to an emerging market context in which natural resource availability naturally varies strongly between seasons, namely, that of Ethiopian pastoralists who for many generations learned to adapt to natural resource scarcity. Central to our theory is the natural resource deployment capability, which is the ability of a business to make efficient and effective use of available resources to maintain business performance during resource-scarce times. Using three-wave longitudinal data from 120 pastoral family-based livestock businesses, the study shows that when resources are scarce or extremely scarce, market knowledge helps to better deploy the scarce natural resources, leading to higher product quality. The findings imply that businesses with a better understanding of markets have stronger natural resource deployment capability. The lesson for businesses that are confronted with approaching resource scarcity is therefore to strengthen their ability to deploy resources efficiently and effectively by strengthening their market knowledge in which such capability is rooted. 相似文献